by Prue Butterworth | Sep 5, 2022 | Blog, Marketing Analysis, Product Marketing
In our experience, this is not always true for the companies we help. From sales enablement, road mapping, progress reporting, all the way to #emailmarketing and #marketingautomation the Tools of Choice 2021 from the Product Marketing Alliance has everything you need...
by Prue Butterworth | Aug 26, 2022 | Marketing Analysis, Blog, Product Marketing
Sales vs Product Marketing; not a post I thought I would ever write, and yet here we are. In response to my previous post, https://loom.ly/x37IXVI some commented that in their organisations The Sales Team, perform the majority of the Product Marketing tasks. Needs...
by Prue Butterworth | Feb 17, 2021 | Marketing Analysis, Product Marketing, Strategic Communications
Accountability: Partner, Coach or Mentor? Subscribe Most people know that social accountability helps to increase the chances of sticking to your plans. And many in my network already have accountability partners, coaches or mentors. However, it is not always clear...
by J Laurence Sarno | May 6, 2020 | Marketing Analysis
Who Needs Analyst Relations? Subscribe If you’re in a technology market, you need an analyst relations programme. If you’re looking for funding, if you’re planning an initial public offering or if you’re a public company, you need investment bank analysts on your...
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