by Prue Butterworth | Feb 17, 2021 | Marketing Analysis, Product Marketing, Strategic Communications
Accountability: Partner, Coach or Mentor? Subscribe Most people know that social accountability helps to increase the chances of sticking to your plans. And many in my network already have accountability partners, coaches or mentors. However, it is not always clear...
by Prue Butterworth | Aug 24, 2020 | Uncategorised
Market Research Tools Subscribe Small, medium, new, or pending businesses need to be do market research every now and then. Why? without data it is just your untested opinion the survival and growth of every company is dependent on remaining relevant the right...
by Prue Butterworth | Apr 22, 2020 | Product Marketing
How successful Product Marketers think . . . Subscribe In previous blogs, we have explored the breadth of what Product Marketers do, and how the Product Marketers who deliver the greatest value are those most capable of addressing the gaps in any go-to-market plan....
by Prue Butterworth | Jan 22, 2020 | Product Marketing
Product Marketing Definitions: And the Winner is… Subscribe Google the term “product marketing” and you’ll find contradicting definitions, many of which are outdated, misleading and, more often than not, just not helpful. In this blog, we’re exploring the five...
by Prue Butterworth | Nov 20, 2019 | Product Marketing
What is Product Marketing? Subscribe All established Product Marketers (PMKs) and Product Marketing Managers (PMMs) will have at some point been frustrated by the lack of understanding or agreement on what Product Marketing is. It seems to be a lot easier to agree on...
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