by Prue Butterworth | Sep 5, 2022 | Blog, Marketing Analysis, Product Marketing
In our experience, this is not always true for the companies we help. From sales enablement, road mapping, progress reporting, all the way to #emailmarketing and #marketingautomation the Tools of Choice 2021 from the Product Marketing Alliance has everything you need...
by Prue Butterworth | Aug 26, 2022 | Marketing Analysis, Blog, Product Marketing
Sales vs Product Marketing; not a post I thought I would ever write, and yet here we are. In response to my previous post, https://loom.ly/x37IXVI some commented that in their organisations The Sales Team, perform the majority of the Product Marketing tasks. Needs...
by Prue Butterworth | Aug 24, 2022 | Blog, PR, Product Marketing
You are not alone. We find that most companies don’t understand the concept of product marketing when we start talking to them. Luckily, our process mining audit helps companies quickly realise what work is not being done. The common problems are: the product...
by Prue Butterworth | Aug 22, 2022 | Product Marketing, Blog
One of the biggest mistake I see companies making is assuming that once a product is launched, the role of #ProductMarketing is done and dusted. The reality is that this is when the real Product Marketing work that informs the long-term success of you product and...
by Prue Butterworth | Aug 2, 2022 | CG2M News
With business growth being a core focus for Q3 and Q4, for us and our biggest accounts, Cambridge Go-to-Market is pleased to announce the appointment of our new Project Management Lead, Tammy Gill, earlier this month. Tammy brings two decades of project management,...
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