Reducing your time to revenue.

Reducing your time to revenue.

Upcoming Events

How to Reach Your Target Audience

Date TBA
£65 per attendee; corporate discount for five or more attendees.

This hands-on, interactive workshop is all about finding the exact, unique words that speak to your market. You will create your business messaging, home page content, elevator pitch, tagline, strapline, a sample press release, company boilerplate and a raft of ideas for social media posts.

Who will benefit:
  • Early-stage companies not yet ready to go to market, but who need to easily define their potential market value to investors, industry analysts, prospects and employees.
  • Micro-businesses who need a coherent business story for use on all traditional and digital channels, in order to attract their ideal customers.
A £249 value for £65!

As an all-day, in-person workshop, this event costs £249.

Reducing Your Time To Revenue

Date TBA
Cost per person (per workshop): £250

 

 
Morning 11:30am-1pm: How to reach your target audience Part 1

As requested by previous attendees we will take a look at tools and resources for SME Market Research and beyond. Our guest speakers will give insight into how to succeed on particular social media platforms.

Lunch: 1pm – 1:30pm

 

Afternoon 1:30pm-3pm: How to reach your target audience Part 2

Guest speakers TBA

All paying attendees get at a 1-2-1 follow up within 4 weeks comprising at least 2 hrs of practical work to review and fine-tune their market research process and convert the insights from it into words and assets that resonate with their market. Together we will create/refine your business messaging, home page content, elevator pitch, tagline, strapline, press release, company boilerplate and a raft of ideas for social media

Who will benefit:

Companies looking to achieve go-to-market success, who need to easily define and engage investors, industry analysts, prospects and employees.
Businesses needing a coherent business story for use on all traditional and digital channels, in order to attract their ideal customers.

Testimonials

I’m currently reviewing my ideal client profile, as part of a strategy to scale up my business. The Cheap and Cheerful Market Research workshop led to some really useful conversations with existing clients; it turns out my secret sauce isn’t quite what I thought it was! I now feel equipped to better tell my story and differentiate myself in a really crowded area.

Emma James

The Number Ninja

Having completed both workshops, I feel fully equipped and raring to go! Whilst I’m from a marketing background, it’s often difficult to see the wood for the trees when it comes to your own business.

Cheap and Cheerful Market Research offered a fresh perspective on targeting my market research, with a pragmatic approach toward limited budgets and time. At the end, I knew how to write a new Ideal Client Profile.

How to Reach Your Target Audience, where we applied our ICP to marketing communications, was straight to the point, insightful and full of up-to-date information.

The killer ingredient was Prue and Laurence lending their extensive industry experience to writing the basic message sets for our actual businesses, on the spot, during the workshop.

Cathy Rowson

Mad Cat Marketing

Participated in:
Cheap & Cheerful Market Research &
How to Reach Your Target Audience
August 2020

I have to thoroughly recommend Prue for her brilliant approach. The world of work, sales and all associated with it can be overwhelming, and it is really, really good not only to have someone who knows the lay of the land and can guide, but also someone who gets you to ask the (not so) obvious questions before you plough in blind.

Sometimes I feel that I should know everything, all at once and now, and perfectly. It’s a relief to know that I don’t have to, and there are great people who are professional, approachable and available to help..

Neil Long

Breakfast Show Presenter

I attended a workshop that Prue ran. Prue was knowledgeable and the information she gave was really useful but what I loved most was Prue’s integrity and authenticity. She is really warm in her approach and honest, which I really appreciated.

Charlotte Ashley-Roberts PCC

The OCM Group

Thanks for the two workshops Laurence and Prue. The sessions were very insightful in understanding how to build a customer profile as well as understanding my own brand. I took away a lot and putting it to good use on y website as well as my portfolio. I’d highly recommend the workshops if like me, you’re struggling to niche down or you’re just overwhelmed with it all.

Ru Adegoke

Network Rail

Participated in:
Cheap & Cheerful Market Research &
How to Reach Your Target Audience
August 2020

I have been working on my brand messaging. The pre-event exercises for How to Reach Your Target Audience enabled me to get some clarity on my target audience and what they need, which we refined during the workshop. In our follow-up 1-2-1, Laurence provided insightful feedback that is shaping the entire messaging of my new web site. I feel confident I will now be targeting my ideal client in a much clearer way. I’m positive this will result in more valuable leads who know what design services I can provide, and why they should choose me.

Karen Arnott

Arnott Design

Well worth the time and money. And the fact that you can hop on a refresher each month at no further cost is an absolute godsend.

Xavier Lee

Xirata

Having Prue guide me through the complexity of defining my initial target market and marketing needs has been brilliant. Not only has Prue been persistent in keeping me accountable, she has correctly identified and connected me with 3 businesses for collaborative purposes. Cambridge Go To Market is a fantastic resource for Startups. Thank you Prue.

Jem Imbeah

The DeLuxe Travel Company

I feel that we “clicked” immediately, Prue had a genuine ability to listen and understand what I wanted for my business which had been running successfully for the past 11 years. My decision was made, I agreed to her proposal of what could be achieved together and signed the contract without hesitation. That was only 5 weeks ago BUT already I can say that I am delighted to have Prue on board as a key member of my team.

I don’t want to recommend Prue to another business to assist with their marketing requirements because some secrets are best kept to yourself.

David Penney

Penney Adventure Holidays Lanzarote

I’ve been hearing about marketing for what feels like a very long time and it takes something pretty special to impress me so it was a delight to hear the reactions of members of my network who attended these two workshops. Prue Butterworth and Laurenace Sarno really are in another class when it comes to understandig what small businesses need. If you want to get to grips with creating the right foundation for your marketing I highly recommend you grab a place on both of these workshops

Ann Hawkins

Drive the Collaborative Network

Commenting on:
Cheap & Cheerful Market Research &
How to Reach Your Target Audience
August 2020