Reducing Your Time To Revenue
Monday, 24th January, 2022
11:30 am – 3:00 pm
Cost per person (per workshop): £250
Morning 11:30am-1pm: How to reach your target audience Part 1
As requested by previous attendees we will take a look at tools and resources for SME Market Research and beyond. Our guest speakers will give insight into how to succeed on particular social media platforms.
Lunch: 1pm – 1:30pm
Afternoon 1:30pm-3pm: How to reach your target audience Part 2
Guest speakers TBA
All paying attendees get at a 1-2-1 follow up within 4 weeks comprising at least 2 hrs of practical work to review and fine-tune their market research process and convert the insights from it into words and assets that resonate with their market. Together we will create/refine your business messaging, home page content, elevator pitch, tagline, strapline, press release, company boilerplate and a raft of ideas for social media
Who will benefit:
Companies looking to achieve go-to-market success, who need to easily define and engage investors, industry analysts, prospects and employees.
Businesses needing a coherent business story for use on all traditional and digital channels, in order to attract their ideal customers.
I’m currently reviewing my ideal client profile, as part of a strategy to scale up my business. The Cheap and Cheerful Market Research workshop led to some really useful conversations with existing clients; it turns out my secret sauce isn’t quite what I thought it was! I now feel equipped to better tell my story and differentiate myself in a really crowded area.
Having completed both workshops, I feel fully equipped and raring to go! Whilst I’m from a marketing background, it’s often difficult to see the wood for the trees when it comes to your own business.
Cheap and Cheerful Market Research offered a fresh perspective on targeting my market research, with a pragmatic approach toward limited budgets and time. At the end, I knew how to write a new Ideal Client Profile.
How to Reach Your Target Audience, where we applied our ICP to marketing communications, was straight to the point, insightful and full of up-to-date information.
The killer ingredient was Prue and Laurence lending their extensive industry experience to writing the basic message sets for our actual businesses, on the spot, during the workshop.
Cheap & Cheerful Market Research &
How to Reach Your Target Audience
I have been working on my brand messaging. The pre-event exercises for How to Reach Your Target Audience enabled me to get some clarity on my target audience and what they need, which we refined during the workshop. In our follow-up 1-2-1, Laurence provided insightful feedback that is shaping the entire messaging of my new web site. I feel confident I will now be targeting my ideal client in a much clearer way. I’m positive this will result in more valuable leads who know what design services I can provide, and why they should choose me.
Well worth the time and money. And the fact that you can hop on a refresher each month at no further cost is an absolute godsend.