Reducing your time to revenue.

Reducing your time to revenue.

Upcoming Events

How to Reach Your Target Audience

Tuesday, 30th March, 2021
2:00 – 4:00 pm
£65 per attendee; corporate discount for five or more attendees.

This hands-on, interactive workshop is all about finding the exact, unique words that speak to your market. You will create your business messaging, home page content, elevator pitch, tagline, strapline, a sample press release, company boilerplate and a raft of ideas for social media posts.

Who will benefit:
  • Early-stage companies not yet ready to go to market, but who need to easily define their potential market value to investors, industry analysts, prospects and employees.
  • Micro-businesses who need a coherent business story for use on all traditional and digital channels, in order to attract their ideal customers.
A £249 value for £65!

As an all-day, in-person workshop, this event costs £249.

Reducing Your Time To Revenue

Thursday, 22nd April, 2021
11:30 am – 3:00 pm
Cost per person (per workshop): £250

Morning:

The alternative to pricey market research firms. A hands-on workshop for conducting your own market, competitor and customer research and creating your Ideal Customer Profile.

Afternoon:

This hands-on, interactive workshop is all about finding the exact, unique words that speak to your market. You will create your business messaging, home page content, elevator pitch, tagline, strapline, a sample press release, company boilerplate and a raft of ideas for social media posts.

Who will benefit:

Companies looking to achieve go-to-market success, who need to easily define and engage investors, industry analysts, prospects and employees.

Businesses needing a coherent business story for use on all traditional and digital channels, in order to attract their ideal customers.

Testimonials

I’m currently reviewing my ideal client profile, as part of a strategy to scale up my business. The Cheap and Cheerful Market Research workshop led to some really useful conversations with existing clients; it turns out my secret sauce isn’t quite what I thought it was! I now feel equipped to better tell my story and differentiate myself in a really crowded area.

Emma James

The Number Ninja

Having completed both workshops, I feel fully equipped and raring to go! Whilst I’m from a marketing background, it’s often difficult to see the wood for the trees when it comes to your own business.

Cheap and Cheerful Market Research offered a fresh perspective on targeting my market research, with a pragmatic approach toward limited budgets and time. At the end, I knew how to write a new Ideal Client Profile.

How to Reach Your Target Audience, where we applied our ICP to marketing communications, was straight to the point, insightful and full of up-to-date information.

The killer ingredient was Prue and Laurence lending their extensive industry experience to writing the basic message sets for our actual businesses, on the spot, during the workshop.

Cathy Rowson

Mad Cat Marketing

Participated in:
Cheap & Cheerful Market Research &
How to Reach Your Target Audience
August 2020

I have been working on my brand messaging. The pre-event exercises for How to Reach Your Target Audience enabled me to get some clarity on my target audience and what they need, which we refined during the workshop. In our follow-up 1-2-1, Laurence provided insightful feedback that is shaping the entire messaging of my new web site. I feel confident I will now be targeting my ideal client in a much clearer way. I’m positive this will result in more valuable leads who know what design services I can provide, and why they should choose me.

Karen Arnott

Arnott Design

Well worth the time and money. And the fact that you can hop on a refresher each month at no further cost is an absolute godsend.

Xavier Lee

Xirata