by Prue Butterworth | Feb 17, 2021 | Marketing Analysis, Product Marketing, Strategic Communications
Accountability: Partner, Coach or Mentor? Subscribe Most people know that social accountability helps to increase the chances of sticking to your plans. And many in my network already have accountability partners, coaches or mentors. However, it is not always clear...
by Admin | Apr 21, 2020 | Strategic Communications
Be ready to jump Subscribe Over multiple economic cycles during the past 50 years, there has always been good evidence that companies who focus on marketing during economic downturns recover faster and stronger than their competition. For start-up and early...
by Admin | Jan 29, 2020 | Strategic Communications
Messaging for All Your Audiences Subscribe Here is the secret of marketing communications: To catch the interest of any audience, all you need is three statements. For some deep-tech markets, you might need four. Technology products are becoming ever more specialised,...
by Admin | Nov 5, 2019 | Strategic Communications; Web
Wasted Space Subscribe In most companies, we spend a lot of time talking to ourselves. This provides a verbal shorthand that is internally useful: We know what we’re talking about; there’s no need to spell it out. But when talking to our prospects, customers, partners...
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