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Prue (Lee) Butterworth

Prue (Lee) Butterworth

Go-to-Market Strategist

Prue has more than 20 years of experience as a leader in product management and marketing at companies ranging from start-ups to some of today’s biggest technology companies. She has worked with ground-breaking solutions in U.S. and international markets and across multiple industries, including higher education, semiconductor IP, manufacturing, ad-tech, mar-tech, fintech, ERP and CRM.

Prior to joining Cambridge Go-to-Market, Prue has served as Global Director of Product Marketing at Oracle, where she led one of the Oracle Data Cloud go-to-market teams. Prior to that, she was Product Line Manager at ARM Ltd (in the run-up to acquisition by Softbank), Product Marketing at Global Graphics (leading developer of software platforms for high-speed digital printing, and the developer of market-leading Harlequin RIP) and Head of Marketing for electrical test manufacturer Seaward Group.

Prue’s speciality is a product that needs analysis and positioning for global markets. She has successfully implemented the Cambridge Go-to-Market Product Success Principles at multiple companies and integrated them into several acquisition plans.

Prue’s clients include to date include:Global Graphics, Grapeshot (now part of Oracle), Lancelot Media, OneGTM,, Onload Media, Bionic (Now Optily) AdWatch,  New College Stamford, Rutland Adult Learning, The Seaward Group and Tresham College.

Prue has a bachelor’s degree in Electrical Engineering from Loughborough University and an MBA from Warwick Business School.



“Prue designed and implemented a successful social media and content strategy which saw our accounts populated with engaged followers who all met our very niche Ideal Customer Profile. Prue and Cambridge Go-to-Market have now become valued strategic marketing and communications partners for me, across a number of projects.”

Rod Rivers 
Founder, Robot Ethics

“Prue was able to bring deep technical knowledge and vast sales and marketing experience together in a way that helped customers and partners to understand our company’s complex product offering. Her customer meetings and presentations across Europe, Asia, and the US were always well received and understood regardless of the language and cultural differences.”

Elan Tanzer
Director, Technical Content Marketing, ARM

“Both professionally and personally our company is richer for Prue’s input. Our products are very technical and complex, and I have to say that there were times I couldn’t believe just how engaging Prue could make our technology sound. I really value her principles and sense of honour. When it needed someone to be strong and say it how it was then Prue would take on the responsibility.”

Eric Worrell
VP of Product and Services, Global Graphics Software
For more of Prue’s testimonials visit LinkedIn