Reducing your time to revenue.

Reducing your time to revenue.

Prudence Butterworth

Prudence Butterworth

Go-to-Market Strategist

Prue has more than 20 years of experience as a leader in product management and marketing at companies ranging from start-ups to some of today’s biggest technology companies. She has worked with ground-breaking solutions in U.S. and international markets and across multiple industries, including higher education, semiconductor IP, manufacturing, adtech, martech, fintech, ERP and CRM.

Prior  to joining Cambridge Go-to-Market, Prue has served as Global Director of Product Marketing at Oracle, where she led one of the Oracle Data Cloud go-to-market teams. Prior to that, she was Product Line Manager at ARM Ltd (in the run-up to acquisition by Softbank), Product Marketing at Global Graphics (leading developer of software platforms for high-speed digital printing, and the developer of market-leading Harlequin RIP) and Head of Marketing for electrical test manufacturer Seaward Group.

Prue’s specialty is product needs analysis and positioning for global markets. She has successfully implemented the Cambridge Go-to-Market Product Success Principles at multiple companies and integrated it into several acquisition plans.

Prue’s clients include Global Graphics, Grapeshot, Lancelot Media, New College Stamford,, Rutland Adult Learning, The Seaward Group and Tresham College.

Prue has a bachelor’s degree in Electrical Engineering from Loughborough University and an MBA from Warwick Business School.

J Laurence Sarno

J Laurence Sarno

Strategic Communications Specialist

Laurence has deep expertise in the semiconductor design, EDA, IP and mobile technology markets. He has had full responsibility for strategic communications for seven corporate launches and upward of 40 product launches. Laurence shepherded all of his start-ups to merger, acquisition or Initial Public Offering.

Laurence has created and implemented programmes for press and analyst relations; marketing communications; social media; developer, member and partner relations; community management; speaker bureaus; events management and technical conference programme development.

He also has decades of experience in media training for executive and marketing personnel, as well as presentation training.

Prior to beginning his career in marketing, Laurence was three times an editor-in-chief for technology magazines (Silicon Strategies, ASCII High-Tech News, InterConsult’s Corporate Publishing). As a ghost writer for his clients, he published feature articles and opinion pieces in all major electronics newspapers and magazines.

Laurence’s clients include ARM, Cadence, GSMA, MoSys, Navteq/Nokia, Rambus, Sybase and the Symbian Foundation.

Laurence holds a Bachelor of Fine Arts from the Tisch School of the Arts, New York University.


“Prue designed and implemented a successful social media and content strategy which saw our accounts populated with engaged followers who all met our very niche Ideal Customer Profile. Prue and Cambridge Go-to-Market have now become valued strategic marketing and communications partners for me, across a number of projects.”

Rod Rivers
Founder, Robot Ethics


“Laurence was a trusted marketing advisor to me during his time in my organization and brilliant orchestrator of our developer messaging, PR strategy and execution and speaker’s bureau with the press, media and bloggers. His talents in understanding the opportunities, crafting the messaging and executing the campaigns drove our voice online and within developer and partner communities. I was very pleased to have Laurence in a key leadership position within my organization.”

Marc Naddell
Vice President of Marketing, Gyrfalcon Technology Inc.


“Prue was able to bring deep technical knowledge and vast sales and marketing experience together in a way that helped customers and partners to understand our company’s complex product offering. Her customer meetings and presentations across Europe, Asia, and the US were always well received and understood regardless of the language and cultural differences.”

Elan Tanzer
Director, Technical Content Marketing, ARM


“Laurence’s deep appreciation of technology (both hardware and software) means that he brings extra insight to his projects – he can point out tangible opportunities for alignment and collaboration that most other managers would miss. He also brings strong personal qualities to projects, including approachability, humour, team-building, and concern for individuals.”

David Wood
Principal, Delta Wisdom and Chair, London Futurists


“Both professionally and personally our company is richer for Prue’s input. Our products are very technical and complex, and I have to say that there were times I couldn’t believe just how engaging Prue could make our technology sound. I really value her principles and sense of honour. When it needed someone to be strong and say it how it was then Prue would take on the responsibility.”

Eric Worrell
VP of Product and Services, Global Graphics Software