Upcoming Events
Cheap and Cheerful
Market Research
Thursday, 20th August, 2020
2:00 – 4:00 pm
£49 per attendee; corporate discount for five or more attendees.
This event was sold out in May!
This hands-on, interactive workshop is all about finding the exact, unique words that speak to your market. You will create your business messaging, home page content, elevator pitch, tagline, strapline, a sample press release, company boilerplate and a raft of ideas for social media posts.
Who will benefit:
- Early-stage companies not yet ready to go to market, but who need to easily define their potential market value to investors, industry analysts, prospects and employees.
- Micro-businesses who need a coherent business story for use on all traditional and digital channels, in order to attract their ideal customers.
A £249 value for £49!
As an all-day, in-person workshop, this event costs £249.
How to Reach
Your Target Audience
Thursday, 27th August, 2020
2:00 – 4:00 pm
£49 per attendee; corporate discount for five or more attendees.
This event was sold out in June!
The alternative to pricey market research firms. A hands-on workshop for conducting your own market, competitor and customer research and creating your Ideal Customer Profile.
Who will benefit:
- Early-stage companies who are not ready to package their first product or service, but who will need to understand the go-to-market process.
- Micro-businesses looking to define (or redefine) their markets to reach a more ideal set of customers.
A £249 value for £49!
As an all-day, in-person workshop, this event costs £249.
Testimonials
I’m currently reviewing my ideal client profile, as part of a strategy to scale up my business. The Cheap and Cheerful Market Research workshop led to some really useful conversations with existing clients; it turns out my secret sauce isn’t quite what I thought it was! I now feel equipped to better tell my story and differentiate myself in a really crowded area.
I have been working on my brand messaging. The pre-event exercises for How to Reach Your Target Audience enabled me to get some clarity on my target audience and what they need, which we refined during the workshop. In our follow-up 1-2-1, Laurence provided insightful feedback that is shaping the entire messaging of my new web site. I feel confident I will now be targeting my ideal client in a much clearer way. I’m positive this will result in more valuable leads who know what design services I can provide, and why they should choose me.
Past Events
How to Reach Your Targe Audience
Online Workshop
Friday, 5th June, 2020
2:00 – 3:00 pm
Event Sold Out!
An online workshop for small businesses sponsored by Drive, the Partnership Network. A deep dive into how to create the compelling words that speak directly to the people who make purchasing decisions.
How to Reach
Your Target Audience
Online Workshop
Friday, 29th May, 2020
2:00 – 3:00 pm
Event Sold Out!
An online workshop for small businesses sponsored by Drive, the Partnership Network. If you’re thinking of changing your business model or targeting a new market, or if you’d just enjoy a marketing refresher, please join us!