Reducing your time to revenue.

Reducing your time to revenue.

Who Needs Analyst Relations?

Who Needs Analyst Relations? Subscribe If you’re in a technology market, you need an analyst relations programme. If you’re looking for funding, if you’re planning an initial public offering or if you’re a public company, you need investment bank analysts on your...

Be ready to jump

Be ready to jump Subscribe Over multiple economic cycles during the past 50 years, there has always been good evidence that companies who focus on marketing during economic downturns recover faster and stronger than their competition.   For start-up and early...

Messaging for All Your Audiences

Messaging for All Your Audiences Subscribe Here is the secret of marketing communications: To catch the interest of any audience, all you need is three statements. For some deep-tech markets, you might need four. Technology products are becoming ever more specialised,...

Wasted Space

Wasted Space Subscribe In most companies, we spend a lot of time talking to ourselves. This provides a verbal shorthand that is internally useful: We know what we’re talking about; there’s no need to spell it out. But when talking to our prospects, customers, partners...